Petco Shifts to Adoption-Only Policy for Rabbits Amid Rising Buyer Regrets and Animal Welfare Concerns

In a significant move for animal welfare, Petco has announced a shift to an adoption-only policy for rabbits, following concerns about rising buyer remorse that has led to what advocates refer to as “bunny dumping.” This change is shaped by the company’s commitment to animal welfare and feedback from various rescue organizations.

Short Summary:

• Petco halts rabbit sales in response to buyer remorse and animal welfare concerns.
• The change follows feedback from animal rescue organizations and a limited pilot sale.
• Petco promotes responsible rabbit adoption, offering incentives for adopters.

On September 24, 2024, Petco made headlines with its new policy aimed at enhancing the welfare of rabbits across the nation. After successfully implementing a limited pilot program in which fewer than 50 rabbits were sold in select locations, the American pet retailer is shifting its focus from sales to adoption exclusively for rabbits, recognizing the need for responsible ownership among potential pet parents. This marks Petco’s recommitment to its “Think Adoption First” philosophy, encouraging prospective animal owners to consider adoptive pathways rather than impulse purchases that often lead to regrettable decisions.

The decision was catalyzed by organizations like Rabbit.org, which vocally criticize the practice of selling rabbits in stores. “Selling rabbits in pet stores often leads to impulse buys by customers unaware of the extensive care and significant veterinary costs involved,” the group stated. “These hasty purchases frequently coincide with the ‘summer dump season’ when many owners abandon their pets outdoors.” Indeed, the consequences of such actions expose rabbits to severe dangers, ranging from starvation to predation. Paige K Parsons, president of Rabbit.org, emphasized the hypocrisy in Petco’s previous sales of rabbits, noting past commitments made to cease these practices.

“Petco’s decision to sell rabbits is hypocritical and shows blatant disregard for their past commitments.” – Paige K Parsons, President of Rabbit.org

The backlash from animal welfare advocates reflects a broader concern regarding the responsibilities associated with rabbit ownership. Although rabbits have become the third most popular companion animal in the U.S., many owners are inadequately informed about their care needs. Petco’s cessation of sales follows Directives from various animal rescue organizations across the nation that have been communicating the alarming trends seen with rabbit abandonments.

As part of its commitment to rabbit welfare, Petco is now offering a 20% discount under its “Start Right” savings program for anyone who adopts a rabbit from an established rescue group or shelter through the month of October. This initiative is closely tied to their “Vital Care Core” and “Vital Care Premier” memberships, delivering additional rewards and discounts on essential pet care services ranging from nutrition to veterinary assistance. The company emphasizes this policy shift is crucial as it aids in finding homes for the multitude of rabbits in need of families.

Benjamin Thiele-Long, Chief ESG & Communications Officer at Petco, shared insights into the motivations behind the move: “We put great care and thought into piloting a responsible way to offer neutered rabbits for those looking for a new family member, and through this process, we’ve learned that we can have a greater impact by refocusing our efforts into helping find homes for the thousands of rabbits already looking for loving families across the country.”

“Our goal is to ensure everything we do improves lives, and is the right thing for pets and the communities of pet lovers we serve.” – Benjamin Thiele-Long, Chief ESG & Communications Officer, Petco

The MSPCA-Angell, a nonprofit dedicated to animal welfare, identifies key reasons rabbits often find themselves surrendered to shelters, including children losing interest, unfortunate accidents involving their living spaces, or the presence of stray rabbits left abandoned. They caution potential owners to understand the behavioral needs and care requirements of rabbits before making a decision.

“Before getting a rabbit, learn about their behavior and care needs, and make an informed choice about whether it’s the best pet choice for you,” urges the MSPCA-Angell. This mentorship from shelters stems from a commitment to reducing the cycle of abandonment and ensuring rabbits are provided with nurturing homes.

Moving forward, Petco’s remaining inventory of rabbits previously slated for sale will instead be available for adoption, aligned with their mission of promoting pet welfare through meaningful partnerships with community animal rescues and organizations. Susanne Kogut, the President of Petco Love, expressed pride in Petco’s evolution towards this policy: “I am incredibly pleased by the decision to recommit to an adoption-only policy for rabbits and proud of Petco leaders for listening to the perspectives of Petco Love and our animal welfare community, and staying true to Petco’s own mission to improve lives for pets and the people who love them.”

In conclusion, Petco’s transition to an adoption-only policy for rabbits highlights the retailer’s dedication to animal welfare while recognizing the importance of responsible pet ownership. By fostering partnerships with animal welfare organizations and providing incentives for adoption, Petco strives to ensure happier outcomes for rabbits and their potential families. For those considering bringing a rabbit into their homes, it is imperative to seek out information and resources, ultimately ensuring that both pets and owners experience fulfilling companionship.

To explore more reliable resources and find information on caring for rabbits, enthusiasts can visit Rabbits as pets and uncover a wealth of expert advice, support, and community engagement.